The Crows Fly to Tokyo - HAIKYU!! | ADVANCED

The Crows Fly to Tokyo - HAIKYU!! | ADVANCED

We're thrilled to announce our new partnership with Crunchyroll to launch a special line of drinks and merchandise inspired by the legendary sports anime HAIKYU!!. Our HAIKYU!! Collection includes a new FOCUS flavor, “Yubari Burst,” themed shaker bottles for Karasuno and Nekoma, and a limited-edition Karasuno Supporter T-Shirt. Stay tuned for more exciting releases as we celebrate the legacy of HAIKYU!!.
Robotech x ADVANCED: Fusing Fandom and Flavor Reading The Crows Fly to Tokyo - HAIKYU!! | ADVANCED 2 minutes

Hey everyone!

The team at ADVANCED are excited to share some news about a brand new release we’ve been working on. Hot on the heels of the release of HAIKYU!! The Dumpster Battle, ADVANCED has teamed up with the crew at Crunchyroll to release a special line of drinks and merch in support of this legendary sports anime franchise.

ADVANCED’s Director of Brand Partnerships Richard Ng says that this collaboration gave the team an opportunity to express themselves in a new and unique way. “Our vision for the line was to immerse ourselves in the world of HAIKYU!!,” he says. “We’re designing the line from the perspective that we’re in the series itself. So Karasuno isn’t just a team from a series - they are our local team from Miyagi prefecture and we’re designing products as if we are in Miyagi too and supporting the school and volleyball culture overall.”

If you’re not familiar with the show, you should check it out. HAIKYU!! is an incredible series that we’ve loved for a decade and, of course, The Dumpster Battle is the first of two films that are being released to close off the story of Shoyo Hinata and Karasuno’s journey to the Spring Tournament. If you haven’t seen it in theaters, go catch a showing before it’s gone. You won’t regret it!

Our HAIKYU!! Collection includes:

Like our other anime collaborations, this is not a one-and-done partnership. Keep your eyes out for upcoming releases which include a [REDACTED] that we know you’re going to love. 

So whether you're a fan of Karasuno, Nekoma, Inarizaki, Fukurodani, or any of the other teams from the series, we’re looking forward to you joining us as we celebrate the legacy of HAIKYU!!