The Advanced Story
A SHARED PASSION
ADVANCED was founded in 2018 by Peter Nguyencong and Eric H, avid gamers who met and became friends through the gaming community. Both were unsatisfied with what they saw in the supplement space, particularly items marketing towards gaming.
In a market saturated with marketing gimmicks, unhealthy options, and questionable claims, the group set out on a mission: advance the gaming supplement market by producing innovative products that work exactly as advertised.
what we do
ADVANCED develops premium performance supplements that cater to the gaming and lifestyle communities, including our FOCUS series — the world’s first supplement with a clinically tested esports ingredient. Whether you’re an esports professional, a fitness fanatic, an exam-stressed student, or an ambitious nine-to-fiver, ADVANCED supplements are designed to help you realize your peak potential.
From its inception, ADVANCED was
determined to have a fully transparent open label, a promise it proudly keeps to this day. All of ADVANCED’s active ingredients are fully listed on our labels and included at clinical doses, so our customers know exactly what they’re buying.
All too often, nutritional supplements
contain so-called proprietary blends, a marketing term that allows brands to list a wide variety of “active ingredients” without including enough to produce results. We ensure all our ingredients are precisely formulated to have a proven, beneficial impact on performance.
In a market saturated with high-sugar, overcaffeinated and underdosed formulas, ADVANCED takes a health-focused approach. We make sugar-free, diabetic-friendly products that taste fantastic. And while we include active ingredients at clinical dosage levels, we don’t overload any of them — our recipes are lean and clean!