ADVANCED.gg

ABOUT US

A Business man, a dreamer and a creative walk into a bar.... who knew they'd bring Premium Performance Supplements to the Gaming Community.

ADVANCED.gg

Our story

ADVANCED®gg was founded in 2018 by Peter Nguyencong and friends who met through the online gaming/esports community. With a passion for cognitive performance optimization, they were unsatisfied with what they saw in the supplement space, particularly items marketed towards gaming. In a market saturated with marketing gimmicks, unhealthy options, and questionable claims, the group set out on a mission: advance the gaming supplement market by producing innovative products that work exactly as advertised. Today, ADVANCED®gg is one the most globally recognized brands in gaming and digital entertainment.

ADVANCED.gg

What we do

ADVANCED®gg produces a line of premium performance supplements for the gaming and lifestyle communities. Whether you’re an esports professional, content creator, fitness enthusiast, student fighting through exams, or office desk jockey, ADVANCED®gg supplements can help you achieve peak performance. Featuring ADVANCED®gg Focus, the world’s first gaming supplement with a clinically tested esports ingredient.

OUR VALUES

Transparency Unlike many brands in the gaming supplement category, ADVANCED®gg set out a Day 1 standard of having a fully-transparent open label. All too often, nutritional supplements are host to “Proprietary Blends”, a marketing tactic that allows brands to list a wide variety of “active ingredients” without including enough to yield any tangible benefits. All of ADVANCED®gg’s dry active ingredients are fully listed on our labels and are included at clinical doses to ensure our customers know what they are buying and putting into their bodies.
Efficacy Our flagship product, FOCUS™, is formulated around nooLVL®, the world’s first clinically studied supplement shown to improve esports performance. Tested in a double-blind placebo controlled study, nooLVL® was shown to significantly improve executive function and reaction time while reducing error rates in esports players. All ADVANCED®gg formulations have active ingredients that are included at clinical level doses meaning we ensure there is enough of each ingredient to have a positive impact on overall performance and that we don’t only include actives to pad our claims list.
Healthier Options In a market saturated with high sugar, overly-caffeinated, and underdosed formulas, ADVANCED®gg stands apart by taking a health-focused approach to formulation. All of our products are sugar-free, and diabetic and keto-diet friendly. Additionally, while we ensure that active ingredients are included at clinical dosage levels for efficacy, we don’t overload on any ingredients, a common tactic used in supplements to make an ingredient list look more impressive.
Transparency Unlike many brands in the gaming supplement category, ADVANCED®gg set out a Day 1 standard of having a fully-transparent open label. All too often, nutritional supplements are host to “Proprietary Blends”, a marketing tactic that allows brands to list a wide variety of “active ingredients” without including enough to yield any tangible benefits. All of ADVANCED®gg’s dry active ingredients are fully listed on our labels and are included at clinical doses to ensure our customers know what they are buying and putting into their bodies.
Efficacy Our flagship product, FOCUS™, is formulated around nooLVL®, the world’s first clinically studied supplement shown to improve esports performance. Tested in a double-blind placebo controlled study, nooLVL® was shown to significantly improve executive function and reaction time while reducing error rates in esports players. All ADVANCED®gg formulations have active ingredients that are included at clinical level doses meaning we ensure there is enough of each ingredient to have a positive impact on overall performance and that we don’t only include actives to pad our claims list.
Healthier Options In a market saturated with high sugar, overly-caffeinated, and underdosed formulas, ADVANCED®gg stands apart by taking a health-focused approach to formulation. All of our products are sugar-free, and diabetic and keto-diet friendly. Additionally, while we ensure that active ingredients are included at clinical dosage levels for efficacy, we don’t overload on any ingredients, a common tactic used in supplements to make an ingredient list look more impressive.