To approach a brand as a small streamer, start with a clear picture of who watches you, what you make and what you could deliver. This guide gives you a media kit checklist, a short pitch and a way to judge an offer before you accept.
First, decide what kind of sponsorship you want
A paid content deal, a product gift and a referral code are different arrangements. Before applying, decide which would be worth your time.
- Paid content: an agreed fee for specific work, such as a stream segment or a video.
- Product support: goods provided under agreed terms. A free item does not automatically mean there is a cash payment.
- Revenue share: earnings tied to qualifying sales through your link or code. A percentage is not guaranteed income.
An offer can combine these. Ask for the deliverables, payment basis and any conditions in writing so both sides understand the same deal.
Build a one page streamer media kit
Use a recent, clearly dated reporting period, such as your last 30 completed days. Keep platform numbers separate rather than adding unlike measures together.
| Include | Make it useful |
|---|---|
| Your channel and contact | A working channel link, business email and usual stream schedule, including timezone. |
| Audience | Average concurrent viewers for streams and views for videos, each labeled with its platform and date range. |
| Content examples | Two or three links that show your actual style, not just your biggest isolated moment. |
| Audience fit | The games or topics you cover and why the proposed product belongs in that content. |
| Your proposed work | One concrete idea, when you can deliver it and what the brand would receive. |
Followers, live viewers and video views describe different things. Label each number accurately. If a platform does not provide a particular audience detail, leave it out instead of estimating it. Remove private viewer information from any screenshots.
Pitch one idea you can actually deliver
Make it easy for the person reading to understand the fit. A specific proposal is more useful than asking for any sponsorship they can offer.
Sample pitch:
Hi [team], I make [type of content] for [audience]. Over [date range], my streams averaged [number] concurrent viewers on [platform]. I already use [product] and have an idea for [specific segment]. Here are two examples of my work: [links]. Are you open to discussing a small paid test or your creator program?
Only say you use a product if that is true. If you have not tried it, explain your interest without inventing an endorsement. Replace every bracket before sending, use the brand's official application route when one is provided and keep your first message short.
Check the offer beyond the headline percentage
A rate alone does not tell you what you will receive. Use this checklist before accepting:
- Payment basis: which sales qualify, whether discounts or refunds change the amount and whether shipping or tax is excluded.
- Tracking: whether a link, code or both are used, and how you can see credited sales.
- Payout: timing, method, minimum amount and any fees.
- Work: required posts, stream time, deadlines, revisions and approval steps.
- Rights: whether the brand can reuse your name, clips or image, including in paid ads, and for how long.
- Restrictions: any exclusivity, cancellation terms or required purchases.
For example, a hypothetical 20% rate applied to $50 of eligible sales produces $10 before any other applicable terms or taxes. It does not mean every $50 checkout qualifies. Get the actual calculation from the written offer.
Disclose the relationship clearly
When a brand pays you or provides something of value connected to an endorsement, make that relationship clear where viewers see the endorsement. The FTC's influencer disclosure guide explains placement, plain wording and disclosures during live streams. Do not rely only on a profile bio. Also check your platform's current rules, such as Twitch's branded content guidelines, before you go live.
Give an honest account of your own experience. Do not promise health results, better gameplay or other outcomes you cannot support.
If you want to work with ADVANCED
The ADVANCED ambassador and creator partnership page explains the current requirements and how to apply. Choose a program based on the work you want to make and the terms that apply to you. Read the full agreement before accepting; acceptance, paid projects and earnings are not guaranteed.
Choose a product you genuinely want to discuss. You can explore our supplements and creator shaker releases without turning your application into a claim that you have tried them.
How many followers do you need to get sponsored?
There is no single number that applies to every program. Read the specific requirements and use the metric requested. If an application asks for average concurrent viewers, your total follower count is not a substitute. Meeting a minimum also does not guarantee an offer.
What if a brand says no?
Keep a simple record of the application date, proposed work and response. Respect a refusal or a request not to follow up. If the brand invites you to return later, use that time to improve your content examples and update your numbers rather than sending the same pitch repeatedly.
Planning what to make once you join a program? Our brand ambassador content ideas guide covers useful posts, honest examples and clear disclosures.
Your next step
Prepare one dated media kit, choose one suitable program and send one specific proposal through its official route. If you receive an offer, check the work, payment calculation and content rights before accepting. A clear agreement is more useful than a sponsor logo you do not understand.
