ADVANCED was founded in 2018 when Peter Nguyencong and friends met through the online gaming and esports community.
From there, they discovered a shared belief that the gaming scene was largely underserved by the supplement market, especially when it came to products centered on cognitive performance optimization — like focus, accuracy and reaction speed, all of which are essential for high-level competition.

In a market saturated with marketing gimmicks, unhealthy options and questionable claims, the group set out to advance the gaming supplement sector by producing innovative products that work exactly as advertised. With this newfound dream, the duo embarked on their ambitious mission to develop a line of egaming supplements that would soon set a higher standard.