INGREDIENTS

Focus 2.0 Ingredients

NooLVL 1600mg

NooLvl is our favorite ingredient of the new Focus 2.0 formula. When we decided to revamp our product, we knew we wanted it to be based on a foundation of facts, not fairytales. NooLvl has been clinically tested in people who play games regularly to help them focus and perform better on cognitive tests. These tests focus on decision making and working memory which are both extremely important in high-pressure gaming environments. *

NooLvl is a modified form of the amino acid Arginine. Once Arginine hits the bloodstream it helps promote the generation of a signaling molecule called Nitric Oxide (NO for short). NO tells your blood vessels to relax and expand, which allows more blood to flow through. In gamers, this translates to more blood flowing to the brain and more efficient removal of metabolic waste products. *

 

Lutein 400mg

Lutein is one of many molecules your body uses that fall into the carotenoid family. The organ where we find the highest concentration of carotenoids? The eyes. Easily taken for granted, your eyes are pivotal to the things you do every day, especially gaming. The reason we want to show some love to your eyes is the volume of stress that the most dedicated gamers put them under every day. Exposure to high volumes of “blue light” are one of the consequences of the hours that many players put into their gaming hobby (obsession). *

Supplementing with carotenoids like Lutein has been shown to increase the concentration of these helpful molecules within your eye. This is important because of the role they play. All carotenoids have a similar molecular structure that is perfect for helping scavenge reactive oxygen species that can be detrimental to both health and performance. *

You may notice that our Lutein says 5% on the facts panel. That just means we are using the full source botanical (marigold flowers!) and 5% of the weight translates to Lutein. This means that with every serving of Focus, you’ll be getting a 10mg dose of Lutein and 20mg if you double up your scoops. This puts it right in that sweet spot where clinical data tells us it is effective. *

 

Alpha Glycerylphosphorylcholine + Choline Bitartrate 550mg

Every move that you make with any muscle in your body is controlled by the release of a single molecule: Acetylcholine. Acetylcholine is a neurotransmitter that is released by motor neurons into the junction between the neuron and the muscle. Receptors on your muscles read these neurotransmitters and contract accordingly. While the process is much more complicated than this, the point remains that Acetylcholine is at the heart of every movement you make from your thumbs on a joystick to your hand on a mouse. *

We want to make sure that your system is absolutely flooded with as much Acetylcholine as possible. This is why we added not one, but two different ingredients that act as precursors for the neurotransmitter within your body. Both Alpha GPC and Choline Bitartrate are used to create more Acetylcholine in your nerves so that you can never run out of what you need to perform your best. *

 

Caffeine 200mg

We all know caffeine and we know it well. The number one most consumed drug in the world. We get it from coffee, tea, energy drinks, but most importantly Focus by Advanced.gg. We spent a lot of time trying to consider how much caffeine to add to our new formula. If we don’t add enough, users don’t feel the kick they’re looking from a gaming product. If we add too much, gamers might get sweaty palms and jittery. Trust us when we say the only sweats we want to see are during the final ring during an Apex match. *

Caffeine is, after all, a stimulant; a class of ingredients that increase alertness, heart rate, and blood pressure (to a degree). Caffeine is what is known as an Adenosine Receptor Antagonist. This is a big name which basically means that caffeine blocks the receptors that tell your brain to wind down. This makes you perk up, more awake and focused than before. While we decided not to pack our product with enough caffeine to match some of the big-name energy drinks, we think we’ve hit the mark perfectly to help you game long into the night without losing any of what makes you the great gamer you already are. *

 

Theanine 100mg

Right beside the caffeine we’ve added L-Theanine, an ingredient that has been shown to promote a sense of focused relaxation. Found mostly in green tea, L-Theanine is the prerequisite ingredient for calming neurotransmitters like Gamma Amino Butyric Acid (GABA) and Glutamate. It’s a “non-structural amino acid” in that it shares many characteristics with the amino acids that serve as our body’s building blocks, but it is not used as a part of these structures. *

We know that this might seem confusing to add both caffeine and L-Theanine, but clinical studies have shown that when taken at the same time, they actually work together. When taken with caffeine, L-Theanine has been shown to mute the effect that caffeine can have on blood pressure without affecting the benefits that it brings for attention and alertness. *

 

Vitamin Complex

To put one specific claim tied to each vitamin would be both a disservice and a gross oversimplification. The B-Vitamins are all part of a complex tapestry of metabolic processes and to say that each one does a specific single action would be incorrect. 

We’ve seen other brands add B-Vitamins at over 10,000% of the necessary daily intake. While there’s nothing dangerous about it as B-Vitamins are all water-soluble, we just don’t see the point. We’ve added strong doses at many of these vitamins to make sure you are functioning at your peak without overwhelming you. *

We’ve also added a full dose of Vitamin C. Not only does it keep the scurvy away from all ye salty dogs, but it also acts as a powerful antioxidant that supports a healthy immune system. *

 

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.